What is social media marketing?
Facebook. Twitter. Linked In. Blogging. You Tube. These are all social media platforms. They enable individuals to share ideas, opinions, information, photos, images and videos. And they are massively important to marketing teams.
Incorporating social media into your marketing mix is undeniably one of the most powerful catalysts to disseminate ideas, attract brand attention, build links and increase traffic to your site.
We’ve split social media into 7 main forms; Blogs, Microblogs (Twitter), Social networks (Facebook, Linkedin), Media-sharing sites (YouTube), Social bookmarking (Digg, Readit), Review sites and Forums. Done correctly, these social media channels will give you a platform to showcase your content, extend your brand positioning and drive relevant audience to your website. At The Response Agency, we know social media’s a great equalizer; big brands can be outsmarted without matching their huge investments, and smaller brands can quickly make a big name for themselves.
Just a few well known SM brands:
Using social media marketing increases activity around these top goals:
Growth of brand awareness and exposure.
Develop relationships and influence your audience.
Greater relevant website traffic and user behaviour.
Increased links from appropriate sources.
Reach your audience from the research stage, through to purchase. (SEO, PPC and Social media are inextricably linked).
Creating a positive brand association and keeping it there.
To speak to one of our team or arrange a meeting please e-mail email@example.com / call +44 (0)1903 816 111.
11% of UK Internet traffic is social media with only search engine usage being greater at 12%. Here are some stats: 24 million people in the UK use Facebook for more than 1 hour a week Facebook have 51% of the UK market YouTube has 17% of the UK market Twitter has 2.1% of the UK market Linked In has 50 million users worldwide with an average household income of $109,000 As you can see, Social Media offers a large engaged audience – some focused on the consumer audience (Facebook, YouTube) and some at business (Linked In). What RealityHouse will do is help you reach that audience with engaging content and highly targeted advertising. Cattle Branded Media develop Social Media Marketing campaigns to meet your exact needs and ensure that we effectively reach and communicate with your audiences.